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Texas Electricity Costs Are Rising: How the Big Beautiful Bill Is Shaping the State’s Energy Future
Published July 14, 2025
In 2025, many Texans are experiencing rising electricity bills, with some estimates suggesting monthly increases of $30 to $40 compared to prior years, depending on usage and retail provider structures. Several forces are converging at once: higher peak demand, ongoing grid reliability investments, natural gas price volatility, and evolving state and federal policy. Two major developments are shaping the current landscape. At the state level, Texas lawmakers have advanced market reforms designed to strengthen dispatchable generation. At the federal level, the 2025 legislation informally referred to as the One Big Beautiful Bill, or OBBB, has restructured or phased down certain clean energy subsidies.
Texas has long been a national leader in competitive electricity markets and renewable deployment, ranking first in wind generation and among the top states in utility scale solar additions. However, policy adjustments in both Austin and Washington are influencing investment flows, generation mix decisions, and long term price signals. This article examines how state level reliability reforms and federal subsidy changes may affect affordability, grid resilience, and emissions trajectories in Texas over the coming decade.

Understanding Texas Grid Reform and the 2025 OBBBA
Texas operates an energy only wholesale market managed by ERCOT. Unlike capacity markets in regions such as PJM, generators in Texas are primarily compensated for energy delivered rather than long term capacity commitments. After Winter Storm Uri in 2021 exposed vulnerabilities in extreme weather preparedness, policymakers focused on strengthening firm capacity and reserve margins.
In 2023 and 2024, Texas enacted legislation creating funding mechanisms to support new dispatchable generation, particularly natural gas fired plants. This included the Texas Energy Fund, which provides low interest financing for new gas generation projects intended to enhance reliability during peak demand and emergency conditions. These measures were state level responses to grid stability concerns rather than federal subsidy changes.
Separately, the 2025 federal legislation referred to as the OBBBA modified portions of existing clean energy tax credit structures that had previously been expanded under the Inflation Reduction Act. The OBBBA included provisions that accelerate the phase down of certain renewable production and investment tax credits while adjusting eligibility timelines for future projects. While federal tax credits remain available for qualifying facilities already under construction or meeting safe harbor provisions, the revised timelines have introduced greater uncertainty for some developers.
The key distinction is that Texas grid reform efforts are focused on reliability and dispatchable capacity, whereas the OBBBA affects the federal financial incentives available to renewable developers nationwide. Together, these policies are influencing investment decisions in the Texas power market.
Price Pressures and Household Impacts
Electricity prices in Texas are shaped by wholesale market conditions, retail competition, fuel costs, and transmission investments. From 2015 through 2021, Texas residential rates were frequently below the U.S. average, supported in part by rapid renewable growth and competitive market dynamics. According to the U.S. Energy Information Administration, Texas historically benefited from low marginal cost wind generation, which placed downward pressure on wholesale prices during high wind periods.
In 2024 and early 2025, wholesale price volatility increased. Factors contributing to upward pressure include:
- Higher peak summer demand
- Increased reserve margin requirements
- Transmission and distribution upgrades
- Natural gas price variability
- Financing costs for new dispatchable capacity
ERCOT data show that year over year wholesale price fluctuations have become more pronounced during extreme heat events, particularly when wind output is low and thermal generation sets the marginal clearing price. Retail electricity bills reflect not only energy costs but also capacity related investments and infrastructure upgrades.
The federal OBBBA may also affect long term price trajectories by altering the pace of new renewable additions. If fewer projects move forward due to tighter federal credit timelines, the supply mix could shift more heavily toward dispatchable generation. Since gas fired plants typically have higher operating costs than wind and solar once built, this could influence average clearing prices during peak hours.
However, the full price impact will depend on multiple variables, including fuel markets, load growth, and future regulatory adjustments. It is important to note that not all bill increases are directly attributable to a single piece of legislation.
Data Centers, Load Growth, and Resource Adequacy
Texas is experiencing significant load growth, particularly from large industrial facilities and AI focused data centers. ERCOT’s long term system assessment projects substantial increases in peak demand through the late 2020s, with some forecasts suggesting that new large loads could add several gigawatts of demand within a few years.
This rapid expansion has intensified the debate over how best to ensure reliability. Supporters of increased dispatchable generation argue that firm, on demand resources are essential to meet data center loads that require continuous uptime. Gas plants can operate independent of weather conditions and provide predictable output during peak events.
Others point to the declining costs of battery storage and hybrid renewable plus storage projects. Utility scale battery installations in Texas have grown significantly since 2022, providing fast response capacity during evening peak hours. In 2024, Texas added several gigawatts of battery storage, positioning the state among national leaders in storage deployment.
The OBBBA’s adjustments to federal incentives may affect the economics of new solar, wind, and storage projects. For data center operators pursuing corporate sustainability targets, policy certainty plays a role in long term power purchase agreements. Companies with net zero commitments often rely on stable tax frameworks to structure multi year renewable procurement strategies.
As demand accelerates, the balance between dispatchable generation, renewables, and storage will be central to maintaining both affordability and resilience.
State Federal Alignment and Investment Signals
Texas remains one of the most attractive energy markets in the United States due to its scale, competitive structure, and resource diversity. It ranks first in wind generation and second in solar capacity nationwide. The state’s transmission buildout under the Competitive Renewable Energy Zones program previously enabled large volumes of wind development, demonstrating how infrastructure planning can unlock investment.
The 2025 OBBBA modifies the federal incentive landscape, but Texas developers still operate within a competitive wholesale market. Investment decisions are influenced by:
- Fuel price outlooks
- Interconnection timelines
- Transmission availability
- Capital costs
- Federal tax policy
- State level financing mechanisms
If federal credits phase down more quickly than previously expected, some developers may accelerate construction to qualify under existing timelines. Others may reassess project pipelines depending on financing conditions. At the same time, Texas state support for dispatchable capacity may attract additional thermal generation investment.
Rather than representing a single directional shift, the policy environment reflects a recalibration of priorities. Texas policymakers are emphasizing reliability and firm capacity following recent extreme weather events, while federal lawmakers are adjusting subsidy structures in line with broader fiscal and energy policy objectives.
Conclusion: Balancing Reliability, Affordability, and Sustainability
Texas electricity costs are rising, but the causes are multifaceted. Load growth, infrastructure investment, fuel prices, reserve margin reforms, and federal subsidy adjustments are all contributing factors. It would be inaccurate to attribute current bill increases solely to a single state bill or to the 2025 federal OBBBA.
The state’s recent grid reforms are focused primarily on strengthening dispatchable generation and ensuring reliability under extreme conditions. The federal OBBBA, meanwhile, modifies the timeline and structure of renewable energy subsidies, potentially influencing the pace and financing of future projects.
Texas remains a national leader in both renewable energy and competitive power markets. The coming years will determine how effectively the state balances reliability, affordability, and sustainability as demand continues to rise. The interaction between state level market reforms and federal tax policy will shape investment flows and electricity prices well into the next decade.
A clear understanding of these distinctions is essential for policymakers, investors, and consumers seeking to interpret Texas’s evolving energy trajectory.
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